Concept and operating requirements
A café, a clinic and a retail store need different things from a location. We start with your customer, operating format, investment and sales requirements.
Evaluate the market and the investment together.
SiteThesis combines market research, financial analysis and market-planning experience to assess a proposed location. We consider the relationship between local demand, competitive conditions, customer access and the economics required to support the business.
Market and competitive context
We review customer demand, nearby competition, access and relevant development activity. The report explains how those findings affect the proposed business.
Unit economics and investment requirements
Strong demographics do not guarantee a profitable store. We consider rent, operating costs, opening investment and the sales needed to support them.
Recommendation and decision conditions
You can see what supports the site, which assumptions matter and what still needs confirmation. We set out the conditions for proceeding and the reasons to reconsider.
Data and assumptions
Sources and assumptions matter to the decision.
We use public records, available market datasets and the information you provide. Sources can include the U.S. Census Bureau, ACS, BLS and local planning records. Available data varies by location and assignment.
Estimates stay labeled
We distinguish observed information from forecasts and estimates. If a missing fact could change the recommendation, we flag it for follow-up.
The detail belongs in your report
Your commissioned report includes the assumptions, sources and financial findings relevant to the assignment. Our internal models and scoring methods remain proprietary.
What to confirm before committing
The report supports your location decision. You will still need to confirm lease terms, zoning, permitting, building condition and other site requirements with the appropriate professionals. We identify the items that need further review.