I have a location
Pressure-test a specific address against its trade area, competitors, customer access and required economics.
Evaluate my address Location intelligence for real-world decisions
Know where your next location will work.
SiteThesis turns an address, a market, or an expansion idea into a defensible site decision, with demand, access, competition and economics in one investor-ready analysis.
Built for first-time operators, franchise owners, growing portfolios and independent real estate teams.
Census-grounded demand Urbanity-adjusted trade areas Transparent assumptions
LOCATION VIABILITYAnalysis complete
Business districtTransit hubResidential growth
VIABILITY SCORE84/ 100
Market strengthHigh
Competitive pressureModerate
DecisionAdvance
Start wherever you are
You do not need an address to make a location decision.
SiteThesis meets you at the actual decision point, whether you are validating one site or searching an entire market.
Find the right market
Define your concept, investment range and market goals. We identify the strongest markets and location profiles to pursue.
Find my marketOptimize a portfolio
Prioritize growth, reinvestment, relocation and closure decisions across an existing group of locations.
Discuss my portfolioOne decision, four lenses
A score tells you what. The evidence tells you why.
Market demand
Population, income, growth, housing costs and daytime demand inside a right-sized trade area.
Access & movement
Drive time, walkability, transit exits, traffic patterns and the real paths customers take.
Competitive reality
Direct competitors, analog locations, retail anchors and the whitespace a new concept can own.
Financial viability
Sales range, occupancy burden, break-even, EBITDA, payback and risk-adjusted return conditions.
Built to support a real investment
Not another data dump. A decision you can defend.
Every report connects market reality to unit economics, execution risk and a clear recommendation. Assumptions stay visible, and modeled mobility never masquerades as measured foot traffic.
- Location viability and market context
- Maps, competitors and demand generators
- Base, upside and downside economics
- Enter conditions, avoid conditions and final position
Trade area12-minute urban drive
Addressable demand$86.4M
Projected annual sales$1.52M–$1.91M
Unit-level EBITDA18.6%–23.4%
Payback period2.8–3.6 years
WHAT THIS MEANS
Advance to lease diligence if occupancy remains below 9% of midpoint sales and verified access supports the modeled capture rate.
Designed for local reality
The right trade area changes with the place.
A twelve-minute drive can define a suburban market. In Manhattan, the same logic fails. SiteThesis adjusts the analysis for density, walking behavior, transit exits, barriers, daytime population and business generators before it sizes demand.
Built for your next location decision
Location intelligence for every stage of growth.
Whether you are opening your first location, expanding a franchise, advising a client or allocating capital, SiteThesis gives you the analysis needed to move forward with greater confidence.
Entrepreneurs & first-time operators
Evaluate the market for a med spa, salon, wellness concept, clinic, restaurant, childcare business, retail store or service location.
Franchise owners
Assess a first unit, compare proposed sites or determine whether another location can support the required investment.
Multi-unit operators
Prioritize expansion, identify reinvestment opportunities and make stronger decisions across an existing portfolio.
Independent real estate teams
Bring analyst-quality market, competitive and financial intelligence into client work without adding a full-time research role.
Developers & landlords
Identify concepts that fit a property and support leasing conversations with credible market and demand evidence.
Lenders & investors
Test demand, competition, financial viability and location risk before committing capital to a business or property.
Whatever stage you are in, SiteThesis helps you move from a possible location to a data-driven decision.
Your next lease deserves evidence
Start your analysis