I have an address
Assess local demand, competitive conditions, access and the financial requirements of a specific location.
Evaluate a locationCommercial site selection
Know whether the location works before you sign the lease.
SiteThesis is a location analytics platform that helps you avoid costly site-selection mistakes, reduce the risk of investing in the wrong location, and identify where to open next with greater speed and confidence.
Designed for franchisees, owner-operators, real estate developers, and investors. SiteThesis supports everyone from first-time business owners evaluating their first location to seasoned operators expanding their commercial real estate footprint.
SiteThesis brings local demand, customer demographics, mobility patterns, competition, and projected financial performance together in one place. It helps you compare opportunities faster, challenge assumptions, uncover risks, and move forward with confidence before committing capital.
Site screening from $295 · Full analysis $995
Opening your first store or expanding an established portfolio? Evaluate customer demand, competition and unit economics before committing to a location.
Review your locationWhere are you in the process?
Start with the decision in front of you.
I have several options
Compare proposed locations against your concept and investment criteria, then prioritize the sites for further diligence.
Compare candidate sitesI need a market
Evaluate potential markets against your customer profile, operating format, capital constraints and expansion objectives.
Find a marketI have existing stores
Assess growth, reinvestment, relocation and closure opportunities across an existing portfolio.
Discuss your portfolioWhat we look at
A busy area can still be the wrong site.
The location needs to fit your customer, your operating format and the numbers required to make the business work.
Are enough of your customers nearby?
We assess residential and daytime demand, customer characteristics and market trends in relation to your concept.
What will bring customers to you?
We review competing operators, their positioning and the surrounding businesses that influence customer visits.
Can customers reach the site easily?
Visibility, parking, road access and surrounding activity affect how effectively a location can serve its intended customers.
What sales does the location need?
We test sales assumptions against occupancy, operating costs and opening investment to assess profitability and return potential.
The full site analysis · $995
A clear recommendation, supported by the analysis.
You receive an analyst-reviewed PDF connecting market findings to financial scenarios and a location recommendation. The report identifies the assumptions behind the projected performance, the material risks and the conditions for proceeding or reconsidering.
Start a full analysisLocal demand and customer profile
Competitors, access and nearby development
Sales, costs and return scenarios
Conditions to proceed or walk away
A clear recommendation and next steps
Target delivery: five business days after we confirm the scope and have the information needed.
Need to talk it through?
Get started Let’s discuss your location decision.
Whether you are evaluating a site, planning expansion or reviewing a portfolio, we can help define the analysis you need.